The Wellington City Mission is a nonprofit organisation with the aim of supporting communities and those who are most in need in the Wellington region.

 

I collaborated with HOWIE to deliver an ad campaign promoting their Winter Appeal.

I was tasked with designing and animating an on-screen character using visual effects and animation.

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The concept behind this TV spot is following the process of a food donation journey.

This was visually communicated through the lens of a character - a heart symbol. We follow the path of this character through the journey of an act of kindness - via an online donation. 

 

The heart symbol represents a bridge between donating to the Wellington City Mission, and helping families in need. 

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My role: motion design & VFX